Answer the question you asked above. If I need something, tell me how your fantastic service will give me what I’m looking for. Use internal pages to tell me about specific services or products you offer.
"Keep testimonials short, to the point, directly related to the rest of the page content and always attributable to someone"
- John Van Doe
What can I expect from you and your services or products? What do I have to do to get them? How will you make it easy for me to buy from you?
What would be useful for me to know now? Give me options.